The platform is rolling out a new feature that enables them to reduce the quantity of AI-made content appearing in their streams. This initiative comes as the service revealed that it now features over 1 billion content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a global release. This shift aligns with a surge in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the quickest rising channels on a popular video site primarily display clips produced artificially. A large amount of this content is considered low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, including AI artwork to science explainers, and we want to offer the community the power to see more or less of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its network identified as artificially created. Overall, over 100 million pieces of content are added to the service each day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Members will be in a position to limit or boost the amount of AI content they view by using the topic control option in the platform and choosing AI-made media. Other topics that are already be modified under the setting cover current affairs, clothing, beauty, and dance.
Platform Guidelines
Its policies require users to tag convincing AI-generated content, and it bans malicious fake videos of celebrities or critical incidents. Any realistic AI video that is without a tag can be taken down under its terms of service.
Additionally, the app will henceforth attach an “AI-made” tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally launching a two million dollar AI literacy fund for professionals and organizations to develop informative material about ethical AI use. This initiative will support charitable organizations dedicated to training computer science.
Content Safety Approach
TikTok has defended its moderation strategy, during discussion over intentions to make redundant hundreds of content moderators in the United Kingdom. It is planning to cut a significant number of roles in its user protection division in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by removing the most graphic content ahead of it is viewed by humans. The company announced a notable drop in disturbing and violent content reviewed by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
